Archive for November 8th, 2008

As you build your Ethos business you will notice that your support team consciously or unconsciously covers 5 points while presenting on your behalf. Online presentations, websites, conference calls, three ways, PowerPoint Presentations and the Ethos opportunity brochure are built on the same simple, yet very effective 5 points.

1. Market trends x 3 – fuel prices, environment, economy
2. Product – proven, endorsed, necessary, unique, consumable
3. Company – management team, production capabilities, prepared for growth
4. Leverage – exponential growth = ongoing income
5. Timing – early innovator advantage = pre-momentum

As you interview a potential distributor to determine if they are the correct match for your business, the right prospect will often do what I call connecting the dots for themselves. In other words, they may say things along the line of, “Wow, you’re right with a product like that, at this time in history, with everyone concerned about their expenses and the environment, [AKA market trends], of course there is going to be money made!”

I just got off the phone with Gertrude and Carlen in Northern California and Rene who is a nephew of Rex, one of their distributors. Rene who lives in the Philippines told us his mind is racing! As we wrapped up the call he said “Even your new president is pushing for what this product does.”  In other words Rene is connecting the dots.

The order in which each point is discussed may vary. For example during a three way call you might want to double check that the prospective distributor has a good basic understanding of how network marketing works before you discuss any other details, but having a handle on the basic 5 points creates the confidence to go with the flow of each recruiting conversation.

Once you master the points you will be able to present the business in 5 minutes, or spend 5 minutes per point.  When you get to the point where you can use your fingers, or quickly scribble out the 5 points on a napkin and do a presentation on the fly on behalf of your distributors – you will be unstoppable!

Grab a guest, create a 5-point check list and follow along during the next live conference call – listen and learn while you build and earn.

Details on upcoming 5-point presentations via phone:
http://www.ethospresentation.net/conferencecalls

Are you finding you have questions or comments about the 5-Point Presentation?

Feel free to chime in and join the conversation by posting in the Leave a Comment section below.