Yesterday my post was about making sure that you were clear in your bio on Instagram, Facebook, Twitter, etc., about what you are offering.
& to make sure that you have a carefully crafted bio, it’s surprising to me how many entrepreneurs don’t take full advantage of that space. & to take advantage of all 150 characters (Instagram) that you have available & a reminder that you can tweak it till you are happy & it’s driving traffic to your website. (You can look back and read the post!)
Another thing that I coach clients to do, is to direct their Instagram visitor to the links in their bios via a clickable link within the captions that go with their original post of a picture. .
Okay, you’re right, https:// stuff doesn’t work in an Instagram caption, but your “handle” is a clickable link when used in an Instagram caption.
(To clarify… when you use your URL in an Instagram caption, for example https://mariebennett.com it is NOT a live, clickable link, it’s even hard for most people to copy and paste that link into their browser.
What’s a “handle”? Mine is @marieandanson Anson’s is @anson.maclauchlan & when you click on a “handle” in an Instagram caption, it takes you to my bio (or his), and in each of our bios is a website link, that is clickable.
Need clarification? Go to my Instagram account using your PHONE or a TABLET with the Instagram APP installed. Look at a few of my recent posts and chances are good that in the first few lines of any of my posts you’ll see @marieandanson and when you click on that “live” link, you’ll notice that you end up on my Instagram bio.,
If you are in business there are subtle — and not so subtle ways — to direct people to the website in your bio, using your “handle” as a clickable link in a caption.
For example…
There is nothing wrong with asking or directing people to:
Visit the website in my bio @marieandanson<==
Or .
For more information see the website in my bio @marieandanson <==
Try it where it fits in YOUR marketing strategy & if you’re already doing it, let me know how it improved the traffic to your Instagram profile, website & sales when you discovered you could use your handle as a clickable link. .
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P.S. If your IG account is not a business account, you’re missing out on important analytics. .
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