Struggling to generate leads & sales with your Instagram account?
Start by taking a good long hard look at your bio. Are you clear about what you are offering?
Do you have a write up, a description in your bio? If not, it’s way past time to create one. If so, it might be time to redo it a little bit.
You only have 150 characters available & little tweaks can make a huge difference. (Think about making extra characters available by using & instead of “and”.)
Ditch the hashtags in your bio. Yes, hashtags are a must have in your comments, but NOT in your bio… UNLESS they are hashtags you’ve created to brand YOUR business, hashtags that when someone clicks on them — because yes, they are clickable links when in your bio — you are not driving them away from posts that can generate leads and sales for you.
Not sure? Ditch all the hashtags in your Instagram bio.
Hashtags are another story, in and of themselves, most people don’t know how to use them properly, it’s not as simple as making them up as you go, or copying and pasting from someone else’s account.
Hashtags are a science with many variables. But for now, back to your bio…
Begin with the end in mind, who is your perfect client avatar? Who is it that you want to attract to your business, to your offerings?
What are they looking for? Does your bio reflect that & tell people how you can provide what it is they are looking for?
Keep in mind that you can change & tweak your bio, again & again & again until you have something that you love & that works.
How do you know it’s working? Are your followers increasing? Is your engagement growing? Are the visits to your profile/bio increasing? (HINT: You will know IF you have an Instagram business account.) Hits to your website going up – resulting in sales?
Often little tweaks go a long way.
